Introduction
WhatsApp revolutionized the concept of instant messaging with its arrival on the scene years back. Currently, WhatsApp is the most popular instant messaging app with an average of 2 billion monthly active users.
The good news is that now businesses can leverage this prevalent application for their business success. Yes, WhatsApp has opened WhatsApp Business API for all kinds of businesses to power impactful communication with customers.
Before we go on to understand how WhatsApp Business API can transform the game for businesses, let’s understand why WhatsApp as an application, in general, is a lucrative option for business marketing.
Benefits of using WhatsApp for your business.
Reach out to the global audience
WhatsApp is the most used instant messaging app globally, with around 2 billion active users, in around 180 countries, and can offer great visibility to your brand. It can open ways to engage with a large number of people who might be willing to take your services but are not even aware of your existence as a business.
Improve customer experience
Customer experience is crucial to business success. Research says that successful companies provide faster and multichannel customer support for better customer satisfaction. This instant messaging app can make support easily accessible as well as hassle-free for your customers.
Boost employee satisfaction
Research backs the fact that more than 50% of the support employees would prefer using messaging apps over other platforms for communication to extend support services. So, WhatsApp can definitely lead to better satisfaction for your internal team.
Increase returns
When customer service is managed well, it is bound to reduce operating expenses. Research says, by 2025, 40% of customer service will experience a shift from being a major expense to a profit-driving element due to the potential of instant messaging for carrying out sales.
Let’s understand what is WhatsApp Business API
In simple terms, Whatapp Business API is a better and upgraded form of the WhatsApp Business App.
WhatsApp Business App is a platform for businesses to interact with their potential customers on a global scale in an effective way. The already existing WhatsApp Business app offered a rather limited scope to businesses through features like business profiles, labels, and auto-replies.
But WhatsApp Business API has opened avenues of immense growth for businesses with power-packed features like multiple logins, quick replies, personalized messages, chatbots, etc.