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Today most individuals spend a big part of their day on the internet. Hence customers seek comfort and expect safe and hygienic doorstep delivery of their favourite foods. Thanks to the COVID-19 pandemic, consumer behaviour has changed significantly. The pandemic swelled the demand for online food delivery by restaurants, and the trend will continue to grow among consumers for years to come.
Providing online food ordering is considered a proven restaurant marketing strategy that increases the revenue, sales, and profit margin. Hence, the restaurant owners and managers always look for solutions that allow consumers to place orders online and have food supplied quickly.
Numerous food courts have closed off their traditional dining room areas for the public, surging in the number of food delivery app development. This sudden growth has opened opportunities for start-ups to thrive in the online food industry.
The food delivery industry is now leading the online market and experiencing incredible growth.
The competition is fierce with the increasing number of start-ups. Hence, companies need to develop more practical solutions to sustain and grow.
However, one must be know how to develop such a solution and be aware of the challenges that can arrive and quick fixes to tackle them.
Let us understand a few challenges in the food delivery business and find solutions.
The 10 main challenges in the online food delivery business are as follows:
Many businesses choose to pursue with no or more nominal gain at the outset to grow in the market as they believe customers only prefer the food at affordable prices. While it is true that customers explore discounts or special deals when placing an order, lowering costs does not guarantee increased sales. The overall success of any business depends on customers’ expectations, and it is challenging to foresee customer buying behaviour.
Having said so, setting up a pricing model that drives business remuneration and does not fluctuate is quite challenging. The rising competition in the online food industry and the food prices has made it tricky for entrepreneurs to identify the right pricing tactics.
Maintaining the same food quality is a challenge for every food delivery company as the taste of the food is bound to change over time. Due to the change in taste, customers shift to other restaurants as there are multiple options available in the market and compromising with the taste is not admissible.
Filling the gap between the quality of food delivered at the customer’s location and served at the restaurant’s physical location is another threat that the food delivery companies must conquer. Delivering food at the doorsteps while ensuring the food is fresh during transit is a challenging task.
Retaining a customer for a prolonged time is a formidable task. Engaging new customers and building a solid customer relationship is no longer easy. Organizations must know their current customers well like, their customers’ requirements, likes, and dislikes to provide unique offers heeding to demographics.
According to a report by CleverTap, only 22 % of the new app users remain active after the first week and 86 per cent stop using a food delivery app within a month.
Most companies fail to handle food delivery appropriately and end up making mistakes while delivering the food to consumers, resulting in a loss.
There are many issues when it comes to delivering food, like:
Any customer today looks beyond the traditional method of cash payment. Given the current scenario, customers do not think twice before cancelling the order and move to another option if they do not find there are enough payment options. Not to forget that the customers first look for a refund policy in every app before placing an order.
Hence, it is imperative to include online payment methods and support cashless transactions. Also, people today prefer cashless transactions given the CoVID-19 transmission.
Do not forget to include different payment options like credit or debit cards, e-wallets, and net banking.
When dealing with customers today, relying on just one mode of communication is not enough. As an online food delivering business, one must include several methods of communication such as email, live chat, social media, text messages, phone calls, etc.
This will ensure that the brand has a personal touch with the consumers and keep them coming back to you.
Not only the customer base but the food costs are also unstable. A considerable number of elements affect the prices in the food industry.
Businesses find it hard to keep up with market prices and wrangle to find the correct pricing approach
With inflation and the rising revenue deficits, food delivery services also need to focus on taking offensive or defensive pricing models to deal with their rivals. Thus, there is even more pressure on margins which affects profitability. Hence building the proper pricing structure is quite tenacious.
Enticing new users can be complex in the early stages of any business, especially when one is unsure how to and which is the right advertising platform to be used.
Customers’ needs and their buying behaviour are constantly changing; hence it is challenging for businesses to recognise the best advertising strategy to target the right audience with a commendable service at a suitable time.
Generally, an established food delivery party takes up a larger market share, leaving very little room for the newer ones.
The threat of bigger competitors is one of the biggest challenges for small and forthcoming businesses to gain a large client base with a higher value.
Lastly, processing orders manually may result in inefficiencies and delivery delays, degrading the prominence of the business and creating the process more tiring.
Hence, it is always preferred to automate the process from the conception of the business. Automating the process helps annihilate human errors and make it efficient. It will also help your online food delivery business quickly expand in size, demanding you to deal with many orders.
However, every problem has a solution. The main goal of every on-demand food ordering app is to:
Following are some of the likely resolutions to the challenges discussed above:
Online food delivery is a highly competitive market, and businesses must withstand to get through the numerous challenges listed in this article.
Although the future of the online food industry seems bright, thanks to the pandemic, it is the right time to set up an online food delivery platform to boost their business.
And to do it conveniently within a shorter period, entrepreneurs could opt for a ready-made food delivery solution or build custom solutions.
If you are looking to build an online food delivery platform - be it a website or a mobile app, Iotasol is here to help. We are the best in town and known to turn your ideas into reality.
At Iotasol, we believe in going that extra mile to comprehend the need of the market and the product requirements to build that fascinating solution has helped us scale our business. This has helped us gain many amazing clients who want to build and launch their products with us.
Let us be your Unfair Advantage. Get in touch with us to get together and discuss your plans to change the world.
We will be more than happy to join you on that journey.
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